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No more surprise churn.

See every renewal at risk. Get back the revenue slipping through. Build the system that keeps it that way.

Your board wants AI. Give them faster CSMs and fewer surprises.

For B2B SaaS teams between $1M and $50M ARR. Works from your Salesforce or HubSpot exports.

Book my free call

30 minutes. No data needed.

Adam, who runs SweetStrat

I'm Adam. I run SweetStrat. I've spent my career keeping SaaS customers from leaving. About me

Renewals at risk, next 90 daysSample: Fernhill Analytics, a made-up company

$1.37M

at risk across 23 of the 281 renewals due in the next 90 days

  1. Halden Freightrenews in 48 days

    Champion left six weeks ago. Usage down 38%.

    Next: Executive sponsor call this week

    $214K

  2. Marlow Dental Grouprenews in 67 days

    Year one, no admin trained: the pattern behind last year's losses.

    Next: Train an admin before the renewal call

    $186K

  3. Quarrystone Labsrenews in 62 days

    Two escalations open for more than 30 days.

    Next: Close both before the renewal call

    $162K

Finding: 3 accounts hold $562K of the $1.37M. Each one now has an owner and a next step.

12 years
running CX and retention operations
$100M+
in ARR retained and grown over my career
Hands-on
I build every model, report and play myself
100%
of the work is yours to keep

Start here

Know which renewals you'll lose, and why.

Retention Rundown · From $3,500

Answers in 14 days, not months.

  • Every renewal in the next 90 days, ranked by dollars at risk
  • Why the customers you lost actually left
  • Who to call first, with the next step on each account
  • One retention number your leaders sign
  • Where AI pays off first, and whether your data is ready

A retention number your business aligns on, or it's free.

The guarantee holds once your exports are in.

Founding rate: from $3,500 for the first three clients, in exchange for a written case result and one reference call. 3 of 3 left.

Book my free callSee the full Rundown
Fernhill Analytics · Retention Rundown, day 14Sample: a made-up company
ARR at risk, next 90 days
$1.37M
23 accounts, each with a next step
Expansion not being worked
$640K
Under-licensed accounts
Agreed GRR
89.6%
Trailing twelve months
Agreed NRR
115.0%
On definitions your leaders signed

In your workspace

  • Renewals at risk, rankedWorkbook
  • Health score, rebuilt from your churnWorkbook
  • Churn report: who left and whyPDF
  • 90-day attack plan: who to call firstPDF
  • Definitions sheet, signedPDF
  • Executive summarySlides

Then fix it

Work every renewal the same way.

Salesforce CS playbooks · $15K to $50K

Renewal and lifecycle plays built into Salesforce. Every renewal owned, dated and worked.

About 30 days. Built in your Salesforce, and yours to keep.

See how a playbook build works
A renewal play, built into SalesforceExample. Yours is built around your motion.
  1. Day −120Owner confirmed, usage and tickets reviewed, risk noted
  2. Day −90Executive check-in and value recap
  3. Day −75Commercial terms prepared
  4. Day −60Proposal sent, forecast setForecast gate
  5. Day −30Objections and approvals worked
  6. Day −15Signed, or a named plan for the gap

Also: put AI to work for your CSMs with the CS Copilot Build, get back revenue slipping through renewals, clean up your CX data, or have me run retention monthly. All services and prices

Questions before you book.

Where do most teams start?

With the Retention Rundown. It shows which renewals are at risk and why, and that tells you which playbook to build next. If something else fits better, the call says so. Salesforce or your CRM works.

We're seed stage, with no CS team yet.

Then you likely need a person more than a report. I can plug into your team as fractional CX operations, for a one-time project or ongoing, until a full-time hire makes sense. With a year of renewals behind you, the Rundown is still a good first step.

Where does our data go?

An NDA comes first, yours or mine, and a data handling addendum covers your files once the work starts. Exports by default, or a read-only user or sandbox when the scope needs it, switched off when we finish. Files go to your own private workspace, not email, and only your team and I can see them. Raw data is deleted within 30 days of the end of the work, and you get that in writing.

Can you help us put AI to work in CS?

Yes, as the method, not a science project. The CS Copilot Build puts four AI routines in front of your CSMs in 30 days, inside your own Claude or ChatGPT, from $8,750. Read-only first, on your own accounts, and nothing reaches a customer until a person approves it.

Stop finding out at renewal.

Book my free call

30 minutes, no data needed. You leave knowing the right first step, whether you buy or not.